100% USA Made

America's Rebar

Authentically American

GatorBar is proudly made in the Hinterlands of Michigan’s Upper Peninsula. When we say 100%, we mean it: every piece and process behind GatorBar is American made.

USA Made From Start to Finish

All of GatorBar’s manufacturing processes, custom production lines, control systems, and technologies were designed and constructed from scratch using American know how, ingenuity, grit, and determination.

No Imitation. Just Innovation

GatorBar's team includes American-trained draftsmen, fabricators, engineers, and service companies. GatorBar unapologetically bootstrapped itself into a product segment where no one had gone before. The result? America’s Rebar.

Redefining Rebar

In 2013 GatorBar founders Erik Kiilunen and Ken Keranen saw an opportunity to use manufacturing and material science technologies to produce FRP rebar that is cost competitive with steel. The resulting prototypes increased manufacturing speeds by over 1200%... and GatorBar was born.

Since then the GatorBar team—located in Michigan's Upper Peninsula—has continued to use innovative methods to produce the best bar and remain cost competitive with steel and FRP rebar counterparts.

Neuvokas founders discussing business matters

GatorBar Leadership

Erik J. Kiilunen

Founder & Chief Executive Officer

Mr. Kiilunen has been manufacturing products for 36 years, with 4 acquisitions, 6 startups and 2 exits to his credit. Throughout his 36-year career…

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Ken B. Keranen

Founder & Director of Sales

Mr. Keranen, received his Bachelors of Science in Mechanical Engineering from Michigan Technological University in 2003.  Upon graduation Mr.…

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Matt P. Kero

Director of Engineering & Manufacturing

Mr. Kero received his bachelors of science in Mechanical Engineering and BioMedical Engineering from Michigan Technological University in 2006. Mr.…

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Chris J. Raymond

Director of Marketing, Sales Management & Human Resources

Born in Detroit and raised in the town of West Branch, MI, Chris is a graduate of Michigan Technological University with a Bachelor’s of Science…

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Reinforcing America's Future